For smaller companies, social media marketing may raise eyebrows especially when short-handed with employees to manage and maintain. Media correspondence normally functions as a marketing initiative but with the latest technology trends on the social media front, these objectives have now been placed onto IT desks. So as IT you may find yourself delving for more information.
Before taking the plunge into the social media realm, ask yourself some marketing questions: What are the goals of the company’s social media plan? Is there a company slogan or campaign? I like to call them campaigns rather than plans because they hold many facets similar. If you think about it, a social media campaign is much like lobbying your business to procure customers. It’s all for show. And to be a successful show, your campaign must be the big act in bright lights, ever-present on the social media stage performing the quality of service your targeted audience deserves and applauds!
There are many ways to get started but remember your campaign should include, at the minimum, the following:
- Dedicated employee(s);
- Allocated time spent daily/weekly and;
- Ability to track and record results.
Cheers or jeers, you might also find it helpful to designate a workflow of how to handle feedback from different social media outlets used. This can prove very useful should you find yourself in hot water over the misuse of a hashtag. *cough… cough… #McStories* A good example of this is currently used by the U.S. Air Force.