IDC goes on to explain just how much demographics can play a factor in preconceived notions of data security. IDC finds that younger consumers, those aged 18-35, demonstrate a higher concern than the slightly older 36-50-year-old counterparts. So, we can see an uptick in a risk-adverse generation of users. These are the same consumers that will contribute to the adoption of new technology being pushed across all market sectors. It will be important for companies to maintain trust between those users and their data if they want to remain relevant.
A new dawn is rising and the transformation of the digital landscape is changing. With new technology comes new threats, next generation data security will look to evolve from a data-centric solution to an extended, distributed networking solution which leverages many endpoints, multi-layer authentication, data tokenization, masking, and data loss prevention. We are already starting to see the expansion of this platform in financial industries with the increased adoption of Blockchain technology.
As the technology learns to advance, so will the rise of the cybersecurity professional. Job postings in the cybersecurity field have increased over the past 5 years, up 74%.
Digital transformation efforts are underway at most companies looking to deliver more value to their customers, but it does not come without the next generation costs to rise against new data security challenges presented.