Know your audience. Who do you want to reach? Who will listen? Envision your ideal audience for your message and put yourself into their shoes. What do they want to know? You can tell them. It’s your destiny!
Build a strategy. Nothing screams success like a well formulated game plan. Take some time to think through your strategy. Build up a project plan with detailed steps necessary to reach your goals.
Construct a calendar of events. Define your content and lay it out on the calendar. Situating tasks for each day to deliver your message will be an important step to stay organized and on track.
Speak authentically. Be yourself when conveying your message. No one likes someone who tries too hard. Keep it real and keep it simple. If using complex vocabulary is not normally your thing, then don’t start just because you may want to sound smarter. You’ll end up only pushing your audience away because your words won’t seem natural.
Weave in the personal. Emotion is a powerful source of truth and can create instant connections with people. Use it to tell your personal story and capture the hearts of your audience.
Focus. This can be tough. Your message must be clear and concise. There is only so much brain space and time you have before your reader loses interest.
Use powerful headlines. You have only seven seconds to make a great impression when meeting someone. Headlines work the same way. They are the bits of information we use to judge whether we want to pursue something more. Get over the hump by using inviting, captivating headlines that draw the reader in.
Make your content easy to read. Your reader should be able to glance through your material and understand the main points without having to do further research. Include bullet points, headings, numbered lists, etc. to achieve this.
Include a call to action. Give your reader a purpose. What do you want them to do with the information you’ve put out there? Provide additional links for further information or offer up images, a sign up form, etc. to provide your user with another opportunity to interact with your brand.
Finally, go the extra mile. Be helpful. Start by answering any possible questions you think your audience may have. Discuss your products and/or services further or even offer a feedback loop so your audience can contact you for suggestions on improvement.
A research guru and 'out of the box' thinker: Erin Albertson graduated from Florida State University in 2001 with a B.S. in Information Technology and has been involved in the IT world ever since.
Lover of art and science.
This blog is dedicated to work, life, and all things that spur beauty, innovation, and emotion.
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